Strategy: Numerous marketing projects have been developed for the accounts as follows: UnionTelecard.com (Telecommunications services. New Jersey, USA), Tuyo.com (Cell phone services. New Jersey, USA), BossRevolution.com (Calling plans. New Jersey, USA), TelecardNetwork.com (Immigrants products distribution network. VA, USA) and Tigo, among others.
Marketing, Branding, Web & Advertising: Manage online products’ launchings under our effective projects management method starting with the customer’s diagnosis, strategy brainstorming, potential name/branding, effective communication plan with Customer Service Team and measurement of the project. Some of these projects are: Ethnicities products (Afghanistan, Hispanic market, Cuba, Filipinas) and Tigo Mobile Recharges, among others.
Email Marketing: Design the strategy for segmented campaigns targeted to recurring and new customers. Some of these campaigns are: Holidays seasons (2008, 2009, 2010), Independences dates, Ethnic New years’ dates (India, USA, Israel), Mother’s and Father’s Days and worldwide special events (FIFA 2010), among others.
Generation of Traffic: Explore and implement innovative online tools or techniques in order to get traffic for our accounts and/or their websites, for example: Retargeting, new SEO & SEM campaigns, Up-selling and cross-selling programs with customer service teams and Loyalty clubs, among others.
Markets Research, Usability and Web Design: Plan and propose new competitive strategies to create and design web pieces with an effective usability and structure for email campaigns, websites, landing pages, and banners, among other specific creative.
Social Media Marketing & Community Management: Create and launch marketing activities or schedules based on social natural conversations, special dates celebrations, launching of campaigns for social purposes (e.g. Japan disaster), retention programs and frequent activities to create traffic patterns, among others.